It might seem like a strange time to be writing about Black Friday since it’s next Friday and not the upcoming Friday, and yet it just might be the right time to make it a topic of conversation while you still have something you can do about it.

Dicken's Christmas Village 2011
Creative Commons License Kevin Dooley via Compfight

In case everyone doesn’t know what this is, Black Friday is the day after Thanksgiving where most stores open early and have massive sales to get buyers to come in looking for big deals. It’s called Black Friday because, when done right, it’s the day that helps many establishments actually end up in the black by the end of the year, meaning they’ll end up making a profit.

It’s known as the biggest shopping day of the year, and no wonder. Many of the stores will open their doors by 4AM; this year some stores are opening up on Thursday to try to get a jump on the competition. It’s a cutthroat world, that’s for sure.

Here’s the problem. What many stores do are one of two things. One, they offer a great deal on only a few things and mention sales for other items, but the sale prices might only be $10 or so on large items. Quite often they run out of the item that’s on sale, and only a few stores have what they call a “raincheck” policy, which says you pay for it on that day and come back later to pick it up.

Two, the deals they offer aren’t deals at all. They show a marked up price as a discount and most shoppers are none the wiser. That’s sneaky and yet I guess it’s not criminal, but most buyers have no idea they’re being cheated and that’s a shame.

That’s where this article comes into play. It’s a recommendation that if there are certain items you’re thinking about buying you should start your research now to see what it looks like those things are going for so that you’ll know whether you’re getting a good deal or not. Often you can find a cheaper online price for an item that, in the store, says it’s on sale. But if you have the time you should consider stopping by and charting the prices of things you’re thinking of buying.

It’s always smart to be a wise and savvy shopper, and knowledge goes a long way in saving you money. Always remember the caveat “buyer beware”.

Digiprove sealCopyright secured by Digiprove © 2013 Mitch Mitchell